Privacy Policy

MACERA GmbH primarily operates online sales through www.macera.ch under the MACERA brand. In this privacy policy, we inform you about how we collect and process personal data (data with which you can be directly or indirectly identified). If the MACERA website offers the possibility to enter personal data (email addresses, names, addresses, phone numbers), the user enters this data on an expressly voluntary basis.

We collect and process personal data only to the extent necessary for the provision of our services, the processing of orders and inquiries, or to improve our online offerings.

This includes, in particular:

• First and last name
• Address
• Email address
• Telephone number
• Payment information
• Order history
• Configurations and product selections
• IP address and browser data

The data is collected for the following purposes:

• Processing orders and deliveries
• Communication with customers
• Personalization and configuration of products
• Improving the user-friendliness of our website
• Invoicing and payment processing
• Legal obligations

Our online shop is operated via the e-commerce platform Shopify Inc.

Shopify provides us with the technical infrastructure through which we can offer our products and services. Shopify processes personal data insofar as this is necessary for the operation of our online shop.

Further information can be found in Shopify's privacy policy: https://www.shopify.com/legal/privacy

Personal data will not be shared with third parties, except:

• to fulfill the contract (e.g., Shopify, logistics partners, payment providers like PowerPay or credit card providers)
• if we are legally obliged to do so
• with the explicit consent of the data subject

In all cases, we ensure that the shared data is used exclusively for the agreed purpose.

If you have explicitly consented, we will also use your data to send you information about new products, promotions, or company news via email. You can withdraw this consent at any time by unsubscribing via the unsubscribe link in the email or by contacting us directly.

Our website uses cookies to improve user-friendliness and to analyze user behavior anonymously. These can be so-called session cookies or permanent cookies. You can control and deactivate the use of cookies via your browser settings.

Among others, we use:

• Google Analytics 4
• Google Search Console
• Meta Pixel
• Pinterest Tag
• Google Ads Conversion Tracking
• possibly conversion optimization tools within Shopify

MACERA takes appropriate technical and organizational security measures to protect your data from loss, misuse, unauthorized access or disclosure. Our website operates with SSL encryption.

Personal data is only stored for as long as necessary for the respective processing purpose – usually until the expiry of statutory retention periods or as long as a customer relationship exists.

You have the right at any time to:

• Information about your stored data
• Correction of inaccurate data
• Deletion of your data (if legally permissible)
• Restriction of processing
• Data portability
• Withdrawal of a given consent

Please contact: info@macera.ch

MACERA reserves the right to amend this data protection statement at any time. The version published on our website shall apply.

Last updated: July 2026